Firefly LED Works with NASCAR Cup Series Team Trackhouse Racing

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LED screens aren’t just for concerts and billboards anymore. The customizable technology has opened up the possibilities of bringing new and exciting displays to just about anywhere, any size, any shape, to any industry.

One of our latest projects was with NASCAR Cup Series team, Trackhouse Racing, to create custom LED displays that mount on the back of their race car haulers. We partnered with Prusik Media to achieve this one of a kind LED display, a first in the NASCAR Series.

We used our OHD LED display panels at a 1.9mm fine pixel pitch to grab attention of those walking by, and elevate the look of their haulers.

Not only do we think this display is awesome, but the hosts of Dale Earnhardt Jr.’s Dirty Mo Media podcast, Door Bumper Clear, recently thought so too. On Episode 288 covering the Talladega race in April of 2023, NASCAR veteran spotters Brett Griffin, T.J. Majors, Freddie Kraft, as well as marketing professional Casey Boat discuss the new addition to the Trackhouse Racing haulers.

“When you walk by the Trackhouse hauler it’s like walking by Best Buy,” said Majors. “I mean, it’s next level. I think it’s cool!”

Boat added, “[Trackhouse] always has something going on, something new. Pretty cool with that team.”

Our custom LED displays really can take anything from ordinary to extraordinary — and we’re taking LED to new territories.

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