Case Study

Purdue University

Project Overview

Purdue University’s Brand Studio Productions set out to modernize its studio operations with a cutting-edge virtual production solution. Their goal was to create a versatile environment capable of delivering both single and multi-camera productions without the need for physical set construction or time-intensive green screen compositing.

Partnering with Firefly LED, the team implemented an M Series 2.6mm LED video wall, now being upgraded to 1.9mm for even greater detail and realism. The new virtual wall has elevated Purdue’s production quality, providing instant background changes and unlocking a new level of creative flexibility.

Beyond visual impact, the installation has transformed logistics. Single-camera interviews that once required on-location shoots—often plagued by scheduling and sound challenges—can now be filmed entirely in-studio using captured backgrounds. This has streamlined workflows, reduced costs, and delivered stunningly realistic results that continue to impress clients and viewers alike.

Location

West Lafayette, IN

Product

M Series

Display Size

20 ‘ wide x 6.5 ‘ tall

Pixel Pitch

2.6mm

“Working with Will and the Firefly LED team has been great. Their expertise and proactive approach made all the difference—from Will personally visiting our studio to recommend a better setup, to helping us fully understand the technology before purchasing. The LED wall has completely transformed our productions, raising our quality and efficiency to new levels. The best feedback we’ve received came when a client thought our LED background was a real set. That realism says it all.”

Jason Doty

Senior Manager - Purdue Brand Studio Productions

About the M Series

Firefly LED’s M Series is an indoor modular display designed for professional environments that demand exceptional image quality and seamless performance. Its lightweight panels and magnetic modules make setup and maintenance quick and efficient, while the fine pixel pitch—available down to 1.9mm—delivers ultra-sharp visuals ideal for broadcast, corporate, and virtual production settings. With high refresh rates and color accuracy, the M Series creates a realistic on-camera appearance that performs flawlessly under studio lighting and across multiple camera angles.

Free Guide

Immerse Your Students

Taking Higher Education into the Modern Era with LED Displays

This LED guide for higher education explores how LED displays can transform learning environments by enhancing engagement, collaboration, and communication. It covers the benefits, applications, and top product recommendations to help institutions create more dynamic and interactive educational experiences.