Case Study
Purdue University
Brand Studio
Purdue University’s Brand Studio Productions set out to modernize its studio operations with a cutting-edge virtual production solution. Their goal was to create a versatile environment capable of delivering both single and multi-camera productions without the need for physical set construction or time-intensive green screen compositing.
Partnering with Firefly LED, the team implemented an M Series 2.6mm LED video wall, now being upgraded to 1.9mm for even greater detail and realism. The new virtual wall has elevated Purdue’s production quality, providing instant background changes and unlocking a new level of creative flexibility.
Beyond visual impact, the installation has transformed logistics. Single-camera interviews that once required on-location shoots—often plagued by scheduling and sound challenges—can now be filmed entirely in-studio using captured backgrounds. This has streamlined workflows, reduced costs, and delivered stunningly realistic results that continue to impress clients and viewers alike.
Location
West Lafayette, IN
Product
M Series
Display Size
20 ‘ wide x 6.5 ‘ tall
Pixel Pitch
2.6mm
The Kozuch Football Performance Complex
Purdue Athletics wanted the entrance to its Kozuch Football Performance Complex to make an immediate impression. Blake Lobby sees a steady flow of recruits, donors, and guests, and the space needed a centerpiece that matched the scale of the building around it — full-height ceilings, a wall of windows, and a lot of natural light to compete with.
Firefly LED installed an A Pro Series display at 1.8mm pixel pitch, built for exactly this kind of environment. The fine pitch keeps game-day and player imagery sharp at close range, while the A Pro’s brightness holds up against the daylight pouring in from the atrium — something a lower-brightness panel couldn’t handle in this location. The result is a towering, vivid display that anchors the lobby and gives Purdue football a presence that’s impossible to miss on the way in.
Location
West Lafayette, IN
Product
A Pro Series
Display Size
7.88′ wide x 17.76′ tall
Pixel Pitch
1.8mm
About the A Pro Series
Firefly LED’s A Pro Series is our premier indoor display line, built for spaces where image quality and durability both matter. Flip Chip technology bonds each LED without the wire connections that cause most panel failures, which means a more reliable display and better heat management—translating into stronger, more consistent brightness over the display’s lifespan. That brightness, paired with a high contrast ratio and HDR-level color depth, lets the A Pro Series hold its own in demanding lighting conditions, from sunlit atriums to spaces with heavy ambient light. Its expandable module design and front-accessible service panels also make it easy to scale or maintain over time.
Free Guide
Immerse Your Students
Taking Higher Education into the Modern Era with LED Displays
This LED guide for higher education explores how LED displays can transform learning environments by enhancing engagement, collaboration, and communication. It covers the benefits, applications, and top product recommendations to help institutions create more dynamic and interactive educational experiences.
