When Purdue University’s Brand Studio set out to elevate its production capabilities, they knew traditional studio backdrops were holding them back. Building physical sets for every shoot was time-consuming, expensive, and limiting. And while green screens offered flexibility, they introduced their own challenges—longer edit times, lighting requirements, and constraints that slowed the creative process.
To move forward, Purdue needed a solution that could deliver instant background changes, cinematic image quality, and seamless multi-camera performance. That led them to Firefly LED.
The Challenge: Streamlining Production Without Sacrificing Quality
Purdue’s Brand Studio produces a wide range of content, from single-camera interviews to multi-camera broadcast-level productions. Their team wanted:
- A more efficient way to switch backgrounds
- A way to eliminate set-building time and costs
- Better control over lighting and reflections
- A cleaner workflow compared to chroma key setups
- A display that could keep up with professional camera systems
According to Jason Doty, Senior Manager of Purdue Brand Studio Productions, their goal was to “implement a virtual wall solution that removes the need for physical sets or green screen compositing—while giving us instantaneous background changes.”
Comparison
Curious about what makes Firefly LED different?
LED quickly became the clear answer.
The Solution: Firefly’s Indoor M-Series LED Display
Firefly LED worked with Purdue to install an M-Series 2.6mm indoor LED wall, with an upcoming upgrade to 1.9mm for even greater sharpness. The display now serves as the studio’s primary virtual background for both multi-camera and single-camera productions.
With the M-Series, Purdue gained:
- A high-resolution backdrop ideal for virtual scenes
- Fast setup and minimal lighting adjustments
- Consistent color performance across all cameras
- A more controlled, predictable workflow for every shoot
- A future-ready studio fit for modern content creation
They no longer spend hours building sets, and they’ve eliminated the limitations of green screen production. A new background is now just a click away.
Results: Faster Production, Better Flexibility, and Higher-Quality Visuals
Since installing their Firefly LED wall, Purdue’s Brand Studio has transformed the way they work.
1. Faster turnaround times
Virtual backgrounds load instantly, making it simple to change environments on the fly.
2. No more physical set construction
They’ve removed the time and material costs of building and tearing down sets.
3. Cleaner multi-camera workflow
The LED wall maintains accurate color and brightness across angles, reducing post-production work.
4. Higher visual quality overall
The wall produces a crisp, realistic backdrop that elevates every production—whether it’s an interview, announcement, or studio segment.
Purdue now has a studio environment that matches the pace and expectations of modern content creation.
About the M-Series Indoor LED Display
Firefly’s M-Series is purpose-built for studio environments, virtual production setups, and professional video workflows. It offers:
- High refresh rates and low latency for smooth on-camera motion
- Excellent color accuracy and contrast
- Easy calibration and control for consistent output
- Lightweight indoor panels that assemble quickly
- Dependable performance in multi-camera setups
It’s one of Firefly’s most flexible displays for production teams looking to streamline their workflow while maintaining broadcast-level quality.
Why LED Works So Well for Virtual Production
LED has become the preferred choice for virtual production because it creates a more natural, immersive environment for both the talent and the camera. Unlike green screens, LED walls provide realistic in-camera lighting, natural reflections, and accurate shadows that make every scene look more believable. They also reduce the need for extensive post-production work and allow multi-camera shoots to run smoothly without worrying about spill, imperfect keying, or mismatched lighting.
For teams like Purdue’s, this means a faster, more intuitive workflow and a more seamless production experience from start to finish.
A Future-Proof Studio for Purdue
With their M-Series LED wall, Purdue University now has a studio built for where video production is headed—not where it’s been. The wall gives their team the speed, flexibility, and visual impact they need to support any production, any day.
Firefly LED is proud to support Purdue’s vision and help their Brand Studio stay on the leading edge of modern content creation.
