Case Study

Morgan Wallen's This Bar

Project Overview

Firefly LED partnered with Morgan Wallen to enhance the ambiance of his Nashville venue, This Bar and Tennessee Kitchen, by installing state-of-the-art LED displays. This six-story establishment, located adjacent to the historic Ryman Auditorium, spans approximately 30,000 square feet and features three live music stages, six bars, and an open-air rooftop.

To create a vibrant and immersive atmosphere that reflects Wallen’s East Tennessee roots and musical heritage, Firefly LED implemented dynamic LED screens across all levels of the venue. These displays not only enhance the aesthetic appeal but also contribute to the overall guest experience, aligning with the venue’s dedication to live music and Southern hospitality.

Location

Nashville, TN

Product

B Series

Display Sizes

Main Stage: 20.1’ w x 10.4’ h
Club Level: 24.6’ w x 4.9’ h
Rooftop: 20.1’ w x 9.4’ h

Pixel Pitch

1.9 mm
2.6 mm
3.1 mm

Additional displays installed throughout the establishment, including custom flexible curved displays.

"LED hands down makes the whole worship experience much brighter. A lot of the church family has commented that (the LED screen) has made a huge difference in their visual worship. It’s taking service to new heights for us!"
Pastor Terrell Somerville
Founding Pastor, Freedom Church
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About the B Series

Our indoor LED screen, the B Series, was the perfect use case for Morgan Wallen’s This Bar. It’s unique configuration and sizes, along with the various pixel pitch options, armor coating, and high gray scale abilities helps their displays stand the test of time on Broadway.

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LED Solutions for Unforgettable Events

Explore the transformative potential of LED technology for events and entertainment with Firefly LED’s ultimate guide. This resource covers the essentials of LED displays, plus practical insights on leveraging LED technology to create immersive environments that captivate and engage audiences. Ideal for event planners, venues, or organizers, this guide offers valuable tips and tools for integrating dynamic LED displays for entertainment.

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