You have an LED screen, but it’s not performing as well as you’d hoped. Customers aren’t reacting or responding to it, and you feel like it’s just not doing anything for you.
Well, there could be a number of reasons for this. In this article, we’ll look at four possible causes and how to help improve them.
Stale content
The best LED screens can be an incredible tool for engaging with customers and creating a positive experience, but if you’re not updating your content, it might be time to consider doing so.
Receiving a new, beautiful LED display is only the beginning — the screen is not going to create the content for you. The display is only the vehicle for sending the message and content to your customers, and it’s setup for you to do that easily and effectively.
If your screen is showing old information or even worse, irrelevant information like advertisements for promotions that have since passed, then you’re missing out on a great opportunity to connect with customers in a meaningful way.
Creating several pieces of content for your LED display to rotate through on a regular basis helps you take full advantage of your opportunities. The more often you can update your visuals, the better off your chances are of getting the content seen.
Keep in mind, you can always test new types of content to see what might attract your customers. There is no limit to how often you can update the content, just don’t let it go stale.
Poor design
Poor design can play a huge part in negatively affecting your LED display. Here are a few things to consider:
Visual Appeal: The visual appeal of your LED display is essential for attracting attention and conveying your message. If your design is lackluster, and thrown together on a whim, the display can look unprofessional, unattractive, and cluttered, making it difficult for viewers to not only understand your message, but perceive your business as careless.
Readability: A poorly designed LED display can be challenging to read, particularly if the font size is too small, or the contrast between the text and the background is insufficient. This can lead to confusion and frustration, and purely a waste of time and money spent.
Functionality: If your LED display is used for interactive elements, such as touch-screen abilities, then user-friendly design is even more-so important.
As you can see, there are many elements in design that can hurt the use of your LED display, making it less effective in conveying your message and potentially costing you money in the long run.
If you don’t have the knowledge yourself to put together eye-catching design, we recommend you hire a designer that can help you lay out your content with proper principles that will improve your visibility.
Bad location
If your LED screen is not performing well, it may be that the location is not ideal. Can users see it well enough to read? Is the resolution ideal?
Your LED screen is not visible: If your audience can’t see your digital signage, then it won’t make much difference how great it looks or what content you display on it. It is essential to optimize visibility from a range of angles and vantage points, allowing for the most unobstructed views possible.
Your LED screen is too far away: The farther away people are from your display the smaller its size appears to them — forcing you to choose a proper LED panel that will work for the ideal distance. Determine the pixel pitch that works best for your viewing distance and screen size first, which will help your display be seen in a clear resolution.
By knowing the ideal viewing distance, you can work on relocating your LED screen to a better spot that will be more practical.
Lack of marketing
If you don’t have any marketing strategy at all, then it’s unlikely anyone will notice your screen — yet another reason why you may not be reaping the benefits from your display.
Incoherence: Without a marketing strategy, it’s easy to fall into the trap of displaying random or unrelated content on your LED display. Just like we spoke above prior, this can lead to a lack of coherence and clarity in your message, confusing your audience and reducing the effectiveness of your digital signage.
Targeting: A well-designed marketing strategy allows you to target your specific audience effectively. It enables you to create content that resonates with your ideal customer, increasing engagement, and driving results. Without a strategy, you risk creating content that fails to connect, leading to lower engagement and ultimately, a lack of ROI.
Consistency: A clear marketing strategy ensures that your LED display content is consistent with your overall branding and messaging. Brand consistency ensures that your display’s content aligns with your business’s vision and goals, increasing your brand’s recognition and visibility.
Wasted Resources: Without a marketing strategy, you may end up investing significant resources into your LED display without getting the expected returns. This can lead to wasted time, money, and effort, which could have been better utilized elsewhere.
As a solution to improving your marketing, you’ll need to inquire with a marketing professional that can help set you up with a strategy for success. They’ll help you determine your audience, your brand and your vision so you’ll be able to better utilize the LED display for your business.
Wrapping up
We hope that you’ve found this post helpful to determine some of the reasons why your LED screen just isn’t bringing in the results you hoped for.
Obtaining an LED screen is the easy part, but knowing how to use it to your advantage is key to its ongoing success.
