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Firefly LED Works with NASCAR Cup Series Team Trackhouse Racing

LED screens are not just for concerts and billboards anymore. This customizable technology has opened the possibilities of bringing new and exciting displays, just about anywhere, any size, any shape, and to any industry.

One of our latest projects was with Trackhouse Racing. The Concord, NC based team fields two full-time entries in the NASCAR Cup Series, with NASCAR stars Daniel Suárez and Ross Chastain.

We partnered with Prusik Media to achieve a one-of-a-kind LED display that would mount on the back of the Trackhouse race car transporters, to create a custom LED display that is capable of featuring unique content for partners and fans at NASCAR events. The LED displays are the first in the NASCAR Cup Series paddock.

We used our OHD LED display panels at a 1.9mm fine pixel pitch, for a high-quality, attention-grabbing display that not only elevates the look of the transporter, but offers unique attraction for fans and industry insiders that have access to the exclusive NASCAR garage.

Our custom LED displays really can take anything from ordinary to extraordinary — and we are taking LED to new territories. Check out more details about the Trackhouse project here.

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