Firefly LED recently collaborated with country music star Morgan Wallen to enhance his Nashville venue, This Bar and Tennessee Kitchen, by installing state-of-the-art LED displays. Located adjacent to the historic Ryman Auditorium, this six-story establishment spans approximately 30,000 square feet and features three live music stages, six bars, and an open-air rooftop.
Project Overview
To create an unforgettable atmosphere that reflects Wallen’s East Tennessee roots and musical heritage, Firefly LED implemented LED screens across all levels of the venue. These displays not only enhance the aesthetic appeal, but also contribute to the overall guest experience, aligning with the venue’s dedication to live music and Southern hospitality.
In an area where you’re competing for visibility from the high foot traffic, these LED displays help elevate This Bar as a must-see stop when you visit Broadway.
LED Display Specifications
Firefly LED transformed Morgan Wallen’s This Bar and Tennessee Kitchen with an array of custom LED displays, carefully designed to enhance the venue’s aesthetic and deliver immersive visual experiences. Below are the details of the LED installations:
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Main Stage (1st Floor)
- Product: B Series, 2.6mm pixel pitch
- Configuration: 3.36’ x 1.89’ panels arranged in 5.5 rows, including a half-panel for added height
- Screen Dimensions: 20.16’ x 10.4’
Club Level (4th & 5th Floors)
- Stage Screen:
- Product: B Series, 2.6mm pixel pitch
- Screen Dimensions: 24.6’ x 4.92’
- DJ Booth and Stage Wrap:
- Product: B Series, 1.9mm pixel pitch
- Configuration: Custom-designed for stairs, the front of the stage, and the DJ booth wrap
- Screen Dimensions: Custom dimensions based on individual panel sizes
- Perimeter LED Screens:
- Product: B Series, 2.6mm pixel pitch
- Configuration: Utilized custom flexible modules for curvature around the venue
- Screen Dimensions: Two sections approximately 25’ x 2.46’ and an additional two sections approximately 23’ x 2.46’
Ceiling Strips
- Product: B Series, 3.1mm pixel pitch
- Screen Dimensions: Three strips at 25’ x 1.64’ and one shorter strip at 12.3’ x 1.64’
Rooftop (6th Floor)
- Product: B Series, 2.6mm pixel pitch
- Screen Dimensions: 20.16’ x 9.45’
About the B Series
The B Series indoor LED screens were selected for this project due to their unique configuration and sizes, along with various pixel pitch options, armor coating, and high gray scale capabilities. These features ensure durability and exceptional visual performance, making them ideal for the high-energy environment of a Broadway venue.
Project Gallery
Visit This Bar to See for Yourself
With the work completed by Firefly LED for Morgan Wallen’s This Bar and Tennessee Kitchen, it’s resulted in a venue that not only showcases live music but also provides an immersive visual experience for its patrons and revolving performers. The state-of-the-art LED installations play a significant role in creating an atmosphere that reflects the spirit of Tennessee and the vibrant energy of Nashville’s Broadway district.
