The sun is shining, it’s warm, and the days are long. At this time, people are gathering more outdoors to embrace the season’s weather at concerts, outdoor movies, festivals, car shows, fairs, and so much more.
As an outdoor venue, you’re wanting to find ways to take advantage of the summer season and draw local visitors to your events. With only so many weekends to take advantage of, and the competitive nature in other events taking place, you’ve got to find ways to stand out.
This is where a high-quality outdoor LED display comes into play. There are a multitude of ways you can implement an outdoor LED display to draw attention to your event, business, or venue. Today, we’re going to talk more about the benefits of outdoor LED, along with some of the biggest trends we’re seeing in outdoor LED displays and how you can take advantage.
Benefits of Outdoor LED Displays
If you’re new to the LED technology, and trying to understand what it really is and how you can benefit, we’re here to help educate.
Firefly LED is an expert in the LED industry, providing a full lineup of LED display products for industries of all types — not just outdoors. So we know a thing or two about the benefits that a superior outdoor LED display can bring, here’s a few:
- Improved visibility & recognition: Right away, we notice that our customers receive an increase in visibility when they install a new outdoor LED display. The sheer brightness and quality picture draws users in, as they are already used to seeing and using digital displays on a regular basis.
- Dynamic content: You can really get creative with your LED display by curating dynamic content that caters to your audience. Things like location, interests, lyrics, and more.
- Increased brand awareness: Look, it’s a busy digital world out there. Getting recognized nowadays is no easy feat, but with an outdoor display that boasts dynamic HDR and deep contrast, with optimized pixel pitches, you can elevate your chances of being seen in the crowd.
Who can use an outdoor LED display?
In the 21st century, we have seen a gradual increase in the use of LED technology, but most recently the demand has skyrocketed. We’ve seen rapid growth in the popularity of implementing LED display technology in both indoor and outdoor applications.
Over the next 5 years, it’s expected that the LED display market will see an annual growth rate of over 13%. Surely, COVID-19 has slowed the anticipated growth a bit, as it hindered the supply chains and manufacturing operations, but it’s certainly picking up steam.
The demand for outdoor LED displays is being seen in many outdoor markets such as sporting venues, concerts, advertising, and houses of worship, to name a few.
With new augmented reality and VR technology, businesses are investing in LED technology to create more experiences and interactions with potential customers. LED has opened new doors as an avenue for these types of technology, and it’s only expanding.
Top trends in outdoor LED displays this Summer
Superior quality in materials
Gone are the days of investing in cheaper technology that doesn’t last. Consumers are looking to invest in quality products that are meant to last and withstand the tortures of mother nature. Dust, wind, rain, direct sun — it can all play a huge role in the durability of your outdoor LED display.
Firefly LED offers a superior product in our O Series for outdoor LED applications. The O Series offers one of the lowest pixel pitch options on the market, at 5mm, plus important features like front and rear access for maintenance, and a very thin and lightweight panel for the least issues on installation and space.
Energy-efficient solutions
So many businesses are being more cognizant of their footprint in the green space, therefore finding an LED display product that is more energy-efficient has become increasingly important in the decision making process.
Features like low power consumption, heat dissipation, and sustainable materials are helping those make decisions that are better for the environment.
New and advanced technologies
It goes without question right now that technology is evolving at a rapid pace right now. With the introduction of the AI tool, ChatGPT, last fall, it seems as though that AI is here and ready to take over our day-to-day lives in many aspects.
Not only that, but augmented reality and the recent launch of the new Vision Pro by Apple has shown that we’re entering a new era of technology.
LED displays are only going to be able to work with and enhance the experiences involved with this advanced technology, and it’s not slowing any time soon.
Attract crowds with an outdoor display
We’ve recapped the rise of outdoor LED display technology, and how much it’s playing a role in today’s landscape.
The rise of advanced technology, environmental concerns, and attention to quality is creating a new demand for investing in outdoor LED.
If you’d like to learn more about outdoor LED technology, read more about it here or feel free to reach out to our team of experts for help.
